News: Bad Boy Rapper Craig Mack Dead At 46, + Rap World Reacts
According to reports, New York rapper Craig Mack has died of possible heart failure. The onetime signee to Diddy’s Bad Boy Entertainment label is survived by a wife and two adult children.
Mack broke out in the mid-1990s with the Top 10 hit “Flava in Ya Ear.” The popular remix to the song featured The Notorious B.I.G., LL Cool J, Rampage, and Busta Rhymes.
Many Hip Hop figures offered condolences to the Project Funk da World album creator on social media. Craig Mack was 46 years old.
— Big Boi (@BigBoi) March 13, 2018
— DJ Whoo Kid (@DJWhooKid) March 13, 2018
Sad news. RIP to the legend, Craig Mack. pic.twitter.com/UZkab0hL8z
— Boi-1da.com (@boi1dacom) March 13, 2018
RIP Craig Mack THE LEGEND 🙏🏿
— juicy j (@therealjuicyj) March 13, 2018
RIP Craig Mack.
— Freddie Gibbs (@FreddieGibbs) March 13, 2018
1994. I was 12 years old. i studied this album a lot! The beats & rhymes had their own style and were just so cutting edge. I remember when he came back out in 99 with “Wooden Horse” and i was amped. Unfortunately the big return never happened. (I randomly played a new joint from him 6 months ago too). Rest In Peace Craig Mack. You know we paying homage Thursday @shade45 … @bugout.mp3 you put me on early to him.
Man. To be In hip hop culture & live past the age of 50 is a fight to the finish for real. All due respect to #CraigMack. For some reason w exception of a RARE few, like #ProtectYaNeck, #ScenarioRemix —maybe #ShutEmDown remix—-I kinda think #FlavaInYaEar was the hip hop freestylers’ 1st viral instrumental choice. I mean there was always the lunchroom desk & beatboxing. But hip hop really didn’t do straight up instrumentals til like—1988/1989 on 12 inches (lots of DUBS, kinda there to assist mc’s in concert spitting verses w vocal guides?) but I’m just saying the weekend Flava came out I NEVER heard a dj play a joint like 7 times in a row (rare times were #RebelWithoutAPause & #IKnowYouGotSoul) but this was different: 1st of all this single slowed the east coast down DRASTICALLY (1987-1993 east coast was HYPED! on 100bpm-115bpm)—-Flavor was the sound of weed. Not the previous panic crack era music. Like 93 bpms—just perfect to kick a Freestyle: sparse in arrangement & foooonky—-it’s weird that the flagship song of such a commercial radio dominated label was one of the grimiest underground joints ever. I was actually in London at the time when dj 279 premiered that joint at a party. He played that instrumental like 20 mins straight and I saw like 9 simultaneous ciphers happening in the club. Man I was jealous of that beat. I know #Juicy wound up the winner in that race but man we cannot forget one of the greatest hip hop single debuts in the culture. That song was the gym routine mc’s brushed their skills on. All due respect to brother Craig Mack w/o him & his cant lose single who knows what empire #BadBoy woulda become. Rest In Peace Boyeeeeee.
Rest in power Craig. May the almighty embrace your soul & lift up your family and friends. it was a pleasure to know you & rock with you. You $tepped away from the game & did it your way.. I always respected that.#RIPCraigMack
— LLCOOLJ. (@llcoolj) March 13, 2018
I am so sad to hear about the passing of Craig Mack. You cannot over emphasize the importance that "Flava In Ya Ear" had on hip hop!
— Peter Rosenberg (@Rosenbergradio) March 13, 2018
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