Exclusive Interview: SHAM Talks About LOST

“The overall goal of this album is to unveil the SHAM we are all a part of and returning the power to the people!”

There was no other way the Montreal artist would have ever said it.

It’s almost expected of SHAM to not only be artistic in his swagger, but revolutionary. It’s never been overly pompous or rambunctious for the rapper, who’s conscious style of flow has evolved quite in the last few years, but rather one of skill, honesty, and class, the type of ‘purity’ that music connoisseurs might always preach about.

When one listens to LOST, the latest effort that SHAM released just this last summer, you will get exactly that. It’s not simply an artistic conglomerate of sounds that feel cool together. It’s a letter to the world, a of call to freedom, and it’s rooted in the soul of a man who seems as intent on liberating the listener so much as himself.

“I wanted to create an album that connects a world that’s seems so disconnected at times. I wanted to go from lost within this day and age of humanity to found lost in space and connect all the dots and lines until I paint a picture of the world we live in that we can all connect to.

“I think I have grown as a musician and found a way to make SHAM more digestible which was one of my goals on this album. I didn’t want to change SHAM but solidify SHAM and make my visions clearer and easier to share with a world I try so hard to connect with.”

(SHAM’s Lost: A Must Find)

In our latest and exclusive interview with SHAM we talk about his album, as well his growth as an artist and his approach to music from over the years.

24- What were the main driving forces for this record?

S -I wanted to create an album that connects a world that’s seems so disconnected at times. I wanted to go from lost within this day and age of humanity to found lost in space and connect all the dots and lines until I paint a picture of the world we live in that we can all connect to.

24- How would you compare the writing process for this record compared to your previous ones? Was it harder? Easier? Were you in a different mindset?

S- I was definitely in a different mindset than when I wrote my past albums I felt lost myself within this world and was trying to make sense of it all when I came up with the concept for the album. I wouldn’t say it was harder to write than my past work but the writing was definitely more focused and I seemed to know much more what I wanted to transcend as a message and feeling. Once me and RED decided on the concept both the Instrumentals and writing was carefully chosen to keep the listeners lost in space while unveiling the SHAM we live in to see the world for what it really is.

24- I’ve been doing some coverage on you work since Chains Of Freedom and it’s quite plain to see (or rather, hear) how much you’ve evolved as an artist, and yet it’s quite clear that every song with your name that plays on my iPod is still distinctly SHAM. What do you say about this change, is it a result of your growth as a person or just the evolution of your style?

S- I think I have grown as a musician and found a way to make SHAM more digestible which was one of my goals on this album I didn’t want to change SHAM but solidify SHAM and make my visions clearer and easier to share with a world I try so hard to connect with.

24- One of my favourite things about this record is the variety of different sounds and emotions. You have the titular track “Lost” which is just so wonderfully spacey, while “Pencil Hatred” sounds so raw. “Boxed In A Beat” has got that edge that sounds so much like your older work. Where did all this variety come from?

S- I dug deep in the emotion of being lost exploring why we may feel this way in this day and age.

The album goes from not understanding the world we live in to finding the power to mold it to our liking so it goes from spacey to grounded and to do that I had to exhibit various songs that have a similar point in common, it’s all a SHAM. Whether it’s in your face like ”Boxed in a Beat” or suttle like ”Hang the world” I wanted this universal message that englobes the album to be accessible to all listeners.

24- Was it challenging to ensure all these songs fit together on the record or did it seem to just come naturally?

S- It was actually quite natural to put these song together. The first song I wrote for this album was ”Lost” and it was a marker for the feeling and sound I wanted to have in this album there were some songs that we recorded that I did not put on the album because I found it didn’t completely fit the concept either by sound or lyrics but for the most part one song lead to another.

24- Personally, “Lost” was one of my favourite songs on the record. I just want to know how the song came about and what the writing process for it was like.

S- The first time I met RED he played the instrumental to the song ”Lost” and right away I loved that beat and knew that this would be a great song. The beat was so captivating that I wasn’t even able to write to it for a week, every time I put that beat on I was just embodying the feeling the music was transcending and once I fully embodied it, it came out naturally setting the tone and concept for the album.

24- Are there any other songs on the record that had interesting writing processes or were just fun to perform?

S- Working with RED changed my writing process and made me a better listener and writer as we worked together to create this concept his beats pushed my writing abilities to adapt to various different instrumentals making me a better all around musician.

24- Overall, what was the goal of this album?

S- The overall goal of this album is to unveil the SHAM we are all a part of and returning the power to the people!

24 -What are your plans for the near future? Will we be hearing any more new music from you soon?

S- You will definitely be hearing from me and RED soon we have endless ideas for mixtapes and albums to come but we are presently working on shows. I hope to have another album by next year and maybe some singles and mixtapes to go with it.

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